The Benefit of Blogging
A new evolution of thinking is emerging in online marketing. It’s not about how flashy your banner ad is. It’s not about how loud you can yell. It’s not about how interesting and remarkable you are? It’s not about you saying how remarkable you are. It’s all about your audience and new visitors; ultimately, it is about how to use a blog to benefit your online business.
How loud can you shout? How outrageous can you be? These are questions marketers have been asking for nearly a century. This paradigm shift happened when Doyle Dane Bernbach injected intelligence into advertising in the 1960s with their revolutionary “Lemon” print ad for Volkswagen.
For them, it wasn’t about how loud you could shout but how interesting you were. Since the 1960s, there has been a blend of intelligent campaigns that far outweighed the concept of yelling – think Times Square.
With the inception of the web, the thinking that drove real-world advertising shifted to the online space. There was a mix of flashy and intelligent banner ads. However, just as Doyle Dane Bernbach shifted attitudes in advertising in the 1960s, we are in a transitional stage in online marketing.
It’s not about you anymore; it’s about the consumer, especially with the influx of peer-to-peer networks and social media. It’s about how engaging your content is. It’s about your audience. You must realise that it’s about the value consumers place on your product, service or brand.
The new thinking speaks to the importance of consumers. It’s about being relevant and how current your message is to your audience.
What does a hair growth product matter to a 14-year-old girl browsing Facebook? It’s white noise. However, what if you offered that 14-year-old girl your product. Given her connections in the social community, it might be worthwhile.
What are the advantages of Blogging?
- Helps manage your online identity and build trust with your customers
- Help you connect with your audience
- Help you generate more traffic to your website.
Key Concepts:
Reciprocity
Have an active relationship with others in the community. If you make an error and a reader calls you out on it, thank them. Intelligent user comments help to make your product better.
When the time comes, you can call on them to reciprocate. Or, if you’re promoting a new hair gel, go to a hair enthusiast blogger’s site and give them the product to try. Let them make the claims for you. If your gel does help curl hair, it’s much more powerful if a blogger says it than your marketing department.
Participation
By sharing important information with your audience, you gain customers and give them a reason to stay on your site longer. It is proven that the more time your customers and potential customers stay on your site, the more likely they will purchase from you. The more your customers return for your valuable knowledge, the possibility is great to make a lot more sales.
Your familiar tone of blogging will create a window of opportunity for your customers to see that there is a real person behind your business. The internet is the means of mass communication for conveying ideas or information, by creating a blog you will be adding your style by what you put into it. This will create an open window of customer trust and loyalty.
Ethics
Remember the Working Families for Wal-Mart? Supposedly an organization of Wal-Mart enthusiasts. There are legions of such people, but the Working Families for Wal-Mart were paid to write good things about the national grocery chain. Deceptive? Of course, Wal-Mart paid dearly.
Paul Gillin discusses the firestorm of controversy from bloggers and, ultimately, tarnished Wal-Marts online reputation in his book “The New Influencer”. Honesty is a highly valued commodity online. A company that can recognize mistakes and promptly fix them fast is more likely to be rewarded in the digital world.
Get feedback on your site or your service. Allow your customers to leave comments and find out what changes your customers would like to see on your site and what they would like you to carry.
Blogging is a valuable tool, not only does it increase traffic but it lets you communicate with your customers in a friendly way.
Timeliness
X, formally known as Twitter trends, come and go. For several weeks, Donald Trump was a trending topic and disappeared until the next kerfuffle. The importance of timeliness online is important. Though X trending topics are hard to predict, there are foreseeable annual events.
Think about the December holidays. It’s the time for giving and charity. Why not create a giving tree on your website, where users can donate time or money to a charity?
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How To Find A Profitable Niche To Make Money
30 Minute Home Business Plan To Make Money Online
Blogging Making Money From Blogs Starting Now
The New Influencers
As “The New Influencers” discusses, blogs are an essential marketing tool. As of 2021, Hostingtribunal.com said, “There are more than 500 million blogs out of 1.7 billion websites worldwide. Their authors account for over 2 million blog posts daily”.
Why so popular? That’s because blogging is inexpensive, accessible, interactive and engaging. Not only can your company launch a blog, but you can tap into key influencers in the blogosphere to talk about your product. Prioritize which bloggers make the top 10 or 20 “most popular” list here.
A small number of retailers truly understand that creating a blog to promote your home business can be an extremely effective way to increase traffic to your business. Time and again, it has been proven that traffic to your site results in more sales for your business.
Creating a blog allows you to improve customer service by allowing customers access to useful information. When your customers can better understand how you operate your business, they are more likely to buy from you.
For example, suppose you are looking for a product that needs a salesperson to sell it, and you cannot get the information you are looking for on that particular product because there are no salesmen to help you. In that case, you will just politely walk away. On the other hand, if you find a salesperson who can give you all the information you are looking for on that particular product, you end up purchasing the product even if it costs a few dollars more.
Internet marketing works the same way. Creating a blog will give your customers a better understanding of your service and strengthen your relationship with your customers. Remember, a strong relationship will lead to a successful business.
If your home business is a product sales site, you do not have to blog about your product. You need to Blog about the things that are related to your product.
If you sell golf clubs, you want to talk about the experience you may have had on the golf course. You can empower your customers by informing them to make their own decisions instead of saying, “This is a great product! You should buy it!” The goal here is to smoothly introduce them to your product.
Blogging is a great way to promote your online business; not only does it allow you to increase traffic, but it also allows you to educate your viewers. In turn, you will gain more sales because you are now recognized as an expert who knows what you are doing.
FAQ (Frequently Asked Questions And Answers)
Can you make money from a business blog?
You can make money from a bogging business through monetisation strategies such as selling digital or physical products, offering services, displaying advertisements, affiliate marketing, sponsored content, and more. A business blog has the potential to generate revenue and become a substantial income source by offering valuable content within its niche and utilising various income streams.
Do online blogs make money?
Yes, online blogs can make money through various avenues like advertising, affiliate marketing, selling products or services, sponsored content, memberships, and more. Building a loyal audience, producing valuable content, and implementing monetisation strategies that align with your blog’s niche and audience’s interests are essential keys to success.
How do I start a blog and make money online?
To start a blog and make money online, follow these steps:
- Choose a niche that you’re passionate about and has monetisation potential. When beginning a blog, it’s essential to select either a domain name or a hosting provider and to choose a content management system (CMS) like WordPress. Your blog content should be valuable, high-quality, and relevant to your intended audience.
- Implement monetisation strategies such as affiliate marketing, advertising, selling products or services, sponsored content, and more.
- Consider using social media, email marketing, SEO, and collaborations with other bloggers or influencers to promote your blog and increase your audience. It’s essential to attract traffic to grow your readership.
These methods can increase your blog’s visibility and reach a wider audience. Analyse and optimise your monetisation strategies based on audience feedback and performance metrics.
Can a Blog make £1,000 a month?
Making £1,000 or more monthly with a blog is possible, but it demands commitment, thoughtful planning, and unwavering effort. To achieve this income level, focus on building a sizable and engaged audience, diversifying your income streams, and continuously improving your content and marketing efforts. Implementing effective monetisation strategies and staying committed to growing your blog can help you reach and even exceed the £1,000 monthly milestone.
Conclusion
Starting a blog presents a lucrative opportunity to share valuable content, engage with audiences, and generate income through diverse monetisation avenues. Whether it’s offering digital products, services, or sponsored content, a well-executed blog strategy can lead to significant financial rewards. By consistently delivering quality content to the target audience and strategically implementing monetisation, individuals can achieve financial goals and establish themselves as authoritative voices within their respective niches. With dedication, creativity, and persistence, the blogging journey can be rewarding and fulfilling, offering endless possibilities for growth and success.