How To Get Traffic From Pinterest

 

You are probably sitting on a goldmine of content, but no one sees it. Pinterest can change that. Suppose you are serious about growing your website traffic. In that case, how to get traffic from Pinterest must be one of your ultimate goals. Pinterest isn’t just a place for DIY ideas and dinner recipes—it’s a powerful visual search engine with over 482 million monthly users (Statista, 2024). People come here to find, save, and most importantly, click. That means your content has a massive shot at being discovered—if you play the game right.

 

This guide walks you through every step of getting traffic from Pinterest, turning pins into clicks and casual scrollers into real visitors. There is no fluff—just proven, actionable strategies.

 

 

1. Set Up a Pinterest Business Account (Not Optional)

 

If you are using a personal account, you’re playing blindfolded. A Pinterest Business Account is free, and it unlocks tools that are essential for growth.

 

Here’s what you get:

• Pinterest Analytics: Know what is working and what is not.
• Rich Pins: Add extra info like pricing, availability, or metadata to your pins.
• Pinterest Ads: Promote pins directly to your target audience.
• Profile features: Add your website, verify it, and access performance data.
• Optimise your bio: Use niche-relevant keywords in your name and description.

 

For example, instead of “Lifestyle Blogger,” use “Healthy Recipes + Clean Eating Tips | YourBrandName.”

 

Verify your website: This builds credibility and gives you access to web analytics on pin performance. You will also get a clickable link in your profile.

 

Use a clear logo as your profile photo and set your display name to reflect what users will get from your content. Keep it consistent across platforms.

 

2. Research & Use Keywords Strategically (Like Google SEO for Pinterest)

 

Pinterest is a search engine first. If you skip keyword research, your pins won’t show up—period.

 

Use these tools to find what people are actually searching for:

1. Pinterest Search Bar: Type in your topic and look at the keyword suggestions below.
2. Pinterest Trends: Shows what’s trending by season or niche.
3. Ubersuggest / KeySearch: External keyword tools that give you volume data for

 

Pinterest Search Terms

 

Where to place keywords:

• Pin titles: “5-Minute Ab Workouts for Busy Moms”
• Descriptions: Add context + call-to-action + keywords
• Board names: “Minimalist Home Office Ideas”
• Board descriptions: Use long-tail keywords naturally
• Alt text: If using Tailwind, alt text helps for accessibility and SEO

 

A study by Social Media Examiner found that pins with keyword-rich descriptions had a 30% higher click-through rate.

 

 

3. Create Eye-Catching Pins That Get Clicked

 

Pinterest is visual. Your pins won’t get saved or clicked if they don’t stand out.

Design rules to follow:

• Size matters: Stick to 1000 x 1500 pixels (2:3 ratio).
• Use vertical images: Horizontal pins get buried.
• Design tools: Canva, Adobe Express, or even Figma.
• Readable fonts: No cursive. No tiny text. Make titles pop.
• Use high-contrast colour schemes: Light text on dark backgrounds or vice versa.

 

What makes a pin clickable?

1. Bold title text (not just pretty fonts)
2. Strong image that relates to the topic
3. Overlay a call to action, such as “Grab the Free Guide,” “Read Tips Inside,” etc.
4. Use your branding—use the same colours, fonts, and logo placement.

 

Pins with calls-to-action get 80% more engagement (HubSpot, 2023).

 

4. Post Fresh Pins Consistently (Pinterest Loves Fresh Content)

 

Pinterest prioritises fresh pins—new designs, new images, even if they link to the same URL.

How often should you post?

• 1 to 5 fresh pins per day is ideal.
• Spread them out using a scheduler like Tailwind.
• Mix up graphics, headlines, and even the pin description.

 

Fresh does not mean spamming. By simply tweaking visuals or headlines, one blog post can yield multiple pins over time.

 

Pinterest’s algorithm favours consistency over volume, so posting a few quality pins daily beats dropping 50 at once.

 

How To Skyrocket Your Blog Traffic Using Pinterest

 

5. Organise Boards by SEO-Friendly Topics

 

Think of boards like landing pages for content categories.

 

Set up niche-specific boards, each targeting a clear keyword. If you blog about plant-based recipes, have boards like:

“Easy Vegan Dinner Recipes”

“Plant-Based Meal Prep Ideas”

“Dairy-Free Dessert Recipes”

 

Board Optimisation Checklist:

Board title: Use keywords, not vague names.

Description: Add 2–3 sentences with related search terms.

Fill it: Pin at least 10–20 relevant pins (your own + others) to build it out.

 

Pinterest reads both the board title and description to determine what the board and your pins are about. Get it right, and you boost your SEO footprint massively.

 

6. Link to High-Value Content (Clicks Come with Trust)

 

Pinterest is not for vanity metrics. The end goal is traffic, and trust is the currency.

What to link:

Blog posts

Product pages

Free downloads (lead magnets)

YouTube videos

Online courses or services

 

Key rule: Your landing page must match your pin’s promise. If someone clicks “Free Social Media Calendar,” don’t send them to your homepage.

Clickbait = bounce—relevance = traffic.

 

According to Pinterest for Business, relevant pins linking to high-quality content get 3x more saves and 2x more clicks.

 

 

7. Use Pinterest Analytics to Track & Optimise

 

What gets measured gets improved.

 

Inside Pinterest Analytics, track:

1. Impressions (how many people saw your pin)
2. Saves (pinners bookmarking it)
3. Outbound clicks (actual traffic to your site)
4. Top-performing pins (by month, week, or custom range)

 

Look for patterns:

1. What style/design gets the most clicks?
2. Which topic or board performs best?
3. Do certain CTA’s perform better?

 

Double down on what works. Retire or redesign what doesn’t.

 

8. Use Tailwind for Scheduling & Reach

 

Tailwind isn’t required, but it’s a massive time-saver.

 

Why it works:

• Schedule pins days or weeks in advance.
• Spread them out evenly.
• Use SmartLoop to repin seasonal content.
• Join Tailwind Communities (formerly Tribes) to share your pins with others in your niche.

 

This helps you get in front of new audiences faster, especially when you’re starting out.

Tailwind has official API access with Pinterest, meaning it complies with platform rules and will not get you flagged.

 

How To Achieve 1 Million Monthly Visits To Your Website Using Pinterest

 

9. Run Pinterest Ads to Scale Fast

 

Once your organic strategy is in place, Pinterest Ads can pour fuel on the fire.

 

Promoted Pins are ideal if you have:

• A digital product or offer
• A lead magnet that you aim to expand your email list with.
• Seasonal or trend-based content

 

Start small—$5–10/day—and test:

1. Multiple creatives
2. Audience segments (interests, keywords, lookalikes)
3. Pin formats (video, static, carousel)

 

Use conversion tracking and set a clear goal (traffic, signups, purchases). Pinterest’s ad dashboard helps you optimise spend based on what performs.

 

Your Content Must Be Worth the Click

 

Even the best Pinterest strategy fails if your landing page disappoints.

Optimise your site or blog:

1. Make it fast (under 2 seconds load time)
2. Be mobile-friendly (80% of Pinterest users browse on mobile)
3. Deliver what the pin promised—immediately.
4. Add internal links to keep users reading.
5. Use lead magnets and CTAs to turn visitors into subscribers or customers.

 

According to Google’s Web Dev, every 1-second delay in load time decreases conversions by 20%. Do not waste your Pinterest traffic.

 

 

Conclusion

 

Pinterest isn’t just for saving ideas—it’s for driving action. With the right setup, strategic keywords, strong visuals, and a consistent posting plan, Pinterest can become your top traffic source—even beating Google and Instagram.  Put in the work. Make every pin count. Most importantly, it gives users content worth clicking on.

 

Want help designing high-converting pins or building a Pinterest funnel? Let me know what you’re working on.

 

RELATED ARTICLES:

Blogging Traffic With Pinterest

Boost Your Business With Pinterest Marketing

Blog Posts That Drive Traffic

How To Make Money Through Blogging

What’s The Best Blogging Software To Launch Your Online Business

 

Frequently Asked Questions About Getting Traffic from Pinterest

 

How do I get my Pinterest noticed?

To get noticed on Pinterest, focus on keyword optimisation across your profile, boards, and pins. Use vertical, high-quality images with bold, readable text and consistent branding. Post 1–5 fresh pins daily, and engage with niche boards and communities. SEO + design + consistency = visibility.

 

How long does it take to get traffic from Pinterest?

Pinterest isn’t instant. If you’re posting consistently and targeting the right keywords, expect results in 1 to 3 months. Since it works like a search engine, traffic grows over time as your pins get indexed and reshared.

 

How much traffic can I get from Pinterest?

Some websites get 10,000 to 100,000+ visitors per month from Pinterest alone. The exact number depends on your content quality, niche demand, and how well you execute your pin strategy. Pinterest rewards valuable, visual, and search-optimised content.

 

How do I get my Pinterest views up?

Increase your views by posting fresh pins regularly, optimising pin titles and descriptions with keywords, and designing visually striking graphics. Follow Pinterest Trends, test different styles, and track your analytics to see what performs best—then double down on that.

 

How To Boost Your Business With Pinterest Marketing