Pinterest Strategic Guide
Whew, Pinterest is wild these days. It’s like stepping into a packed coffee shop and everyone yelling at the same time. Remember the “good old days” when pinning something truly unique meant that your material was actually seen? Yes, me too. Those days seem far gone – well, almost. That’s where the Pinterest Strategic Guide comes in.
Between algorithm tweaks, AI-generated pins flooding feeds, and stolen images stealing traffic, it can be not easy to keep up. However, if you’re a genuine content creator – someone who creates useful, entertaining pins – there is a way to survive and even grow, the best part is you can put them to use right now.
What is the best Pinterest strategy?
The best Pinterest strategy guide isn’t about posting as much as possible – it’s about being intentional. Focus on creating fresh, high-quality pins that link to valuable, relevant content. Make your “first pin” count for each new post, track your analytics, and stay consistent. Make your pins images clickable, and always keep your keywords aligned with what your audience is searching for. In short: post with purpose, not pressure.
Why Does Pinterest Feel Impossible Right Now?
Let’s get real. You may be thinking, “I post amazing pins and follow the advice of many great coaches, but nothing works!”
Here’s why:
- Stolen pins dominate the feed.
Someone takes your great pin and connects it to an entirely different URL. Suddenly, all of your traffic shifts to someone else. Isn’t this frustrating? It happened to me, LOL!
- Old pins tend to stagnate.
Pinterest prioritises fresh URLs, so your reliable content may gradually lose visibility over time, even if it remains essential.
- AI and automation clutter the platform.
Mass-generated pins and bots are everywhere. Genuine creators need more innovative strategies to stand out.
Is Pinterest still relevant in 2025?
Absolutely. Pinterest is still a powerful traffic source – especially for bloggers, creators, and small businesses who know how to use it strategically. Sure, the platform has changed a lot, but the people using it still have strong buying intent and curiosity. The key is adapting to how Pinterest works now – focusing on genuine, optimised content instead of old-school “pin and pray” tactics.
The good news? Once you understand how the Pinterest Strategic Guide really works, you can take back control. And that’s what this guide is all about. The Pinterest Strategy Guide includes actionable ideas, personal insights, and some unconventional advice that I learnt the hard way.
Pinterest Strategic Guide
Step 1: Get your pins back.
Let’s talk about stolen pins, which is my biggest pet peeve.
Here’s the frustrating truth: Pinterest prefers new URLs. That means that if someone uses your old pin image to connect to a new blog post (or even a random landing page), Pinterest will typically rank their version higher than yours. I know, such a bummer. Despite my Pin being stolen along with all my traffic, and after I complained to Pinterest and they took action, my traffic did not return for that Pin.
Solution: Steal it back!
Find the stolen pin.
Re-upload the image to Pinterest and link to a different relevant post on your website.
Inside that post, include a little “related post” link at the bottom to guide visitors to the original article.
This tactic works because you’re leveraging Pinterest’s love for new URLs while keeping your traffic in-house. It’s like reclaiming your pin and giving it superpowers.
Step 2: Master the First Pin Strategy
The first pin you create for any blog post is the most important pin you’ll ever make for that content. Think of it like the first impression at a dinner party – you only get one shot.
Here’s how I approach it:
Keyword alignment: Use a free online tool to ensure your pin title and description match what people are actually searching for.
- Strategic Pin Magic: Upload your first pin as a clickable Strategic Pin (Pinterest gives all business accounts the tool, but almost no one uses it). This restores the old clickable-image behaviour and boosts engagement.
- Fresh imagery: Make your first pin unique – Pinterest loves fresh content, even if you’re reusing an old blog post.
Pro Tip: This method also works if you’ve updated an old post that used to perform well but has since flatlined. Make a new first pin with updated keywords and imagery, and watch it climb again.
Step 3: Your Secret Weapon Is a Strategic Pin
Yes, I titled them “Pinterest Strategic Pin” – but actually, they’re a game changer.
What they do:
- Make your pin images clickable again.
- It can bring new vitality to old stuff.
- Increase engagement by providing Pinterest with visually appealing, interactive material.
How I Use Them:
Select your top-performing photographs and re-upload them as Pinterest strategic pin weapon.
Even better: repurpose old images for new posts, linking them to relevant URLs.
Track their performance in Pinterest Analytics at the post level, so you know exactly which pins are driving traffic and revenue.
Step 4: Timing Is Everything
Remember, on Pinterest, it’s not just about what you pin, but when you pin it. Timing is a crucial factor in your pinning strategy. If you want to get the most out of your pinning, the late afternoons and evenings between 8:00 PM to 11:00 PM are the best times, according to Tailwind. Posting during these hours improves your visibility and increases traffic to your site.
Don’t forget about the weekends; Saturdays and Sundays are the best days to pin because they have the highest engagement and lots of repins. Happy pining!
Keep in mind that only ‘fresh’ pins, which are new images or URLs, are given visibility on the home feed.
This means regularly creating and sharing new content is key to staying visible.
Standard repins won’t reach new audiences.
I have very specific windows for pinning, based on when my target audience is active.
Rest assured, Pinterest Analytics can guide you in scheduling pins at peak engagement times, allowing you to focus on high-value content rather than pinning everything under the sun.
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Step 5: Build Boards Smarter
Everyone speaks about using highly rated pins to grow new boards, but I discovered a more effective method:
Start new boards with fresh, high-value pins only.
Once your board is established, it’s important to add a few relevant old pins. This not only ensures that your board is well-rounded but also reassures you about the longevity of your board, maintaining a mix of
New and old information
When organising your boards, it’s crucial to group them by themes that are relevant to your niche. This not only keeps you focused on your board’s aim but also provides a clear direction for your Pinterest strategy, guiding you towards your goals.
This method gives Pinterest a clear signal about your board’s purpose and improves long-term visibility.
Step 6: Boost Evergreen Content
Certain postings generate constant traffic throughout the year, making them significant assets in your campaign.
Use Pinterest Analytics to track performance at the individual post level; it is a simple process.
Consider revitalising your old pins with Strategic Pins to increase their usefulness.
Your evergreen content’s descriptions and keywords should be updated regularly. You can make sure that your content resonates with your target audience by being ahead of developments and trends in the industry. Through your ongoing engagement, you can create engaging content that stimulates interest and fosters stronger relationships with your audience.
Implementing these tactics helps you keep driving traffic to your evergreen content without having to constantly create new posts, making it a highly successful approach.
Step 7: Engage Authentically
If you want to increase your visibility and create trust on Pinterest, you must actively engage with the platform. Here are some fun and useful ways to help you out:
Start by sharing thoughts and making insightful comments on pins relevant to your niche. This not only helps you stand out, but it also develops a sense of belonging and connection with others.
Don’t pass up the chance to repin great stuff! It’s an excellent way to share exciting new ideas while keeping your profile active. Your followers will love having something valuable and inspiring to dive into!
While automation might save time, nothing beats the personal touch. Genuine interactions are what genuinely make social media shine!
Yes, these practices require time and effort, but the long-term benefits they bring – increased visibility and authority on the platform—are more than worth it.
Step 8: Small Adjustments, Big Results
Even small changes might have a big impact on your outcomes. Here are some tactics to think about:
- Annotations: To increase clicks and engagement, add call-to-action (CTA) elements or brief text overlays to your pins.
- Relevance Check: Make sure your pin photos, descriptions, and landing pages are all perfectly aligned. This coherence enhances the user experience and increases performance.
- Alternative Links: If you observe that a specific pin image is working well but the original post it links to isn’t, redirect the link to a related piece on your site that may be more appealing to your audience.
These minor tweaks can result in significant increases in your overall performance.
These “weird little tricks” may feel minor, but they add up to major results over time.
Step 9: Ongoing Learning and Experimentation
Since Pinterest is a constantly changing platform, adaptability is crucial for success:
- Experiment with different pin layouts, colours, and descriptions to determine what works best with your audience.
- Monitor the performance of your pins to uncover effective techniques, and concentrate your attention on those that provide positive results.
- While it is crucial to keep up with trends, make sure your distinctive voice and style are apparent in your content.
Think of Pinterest as a gardening process: you have to sow ideas, tend to them consistently, and change them according to what you see. Your outcomes will be more fruitful if you give it more thought and care.
Step 10: Empower Yourself as a Creator
Pinterest isn’t dying – it’s just changing. And honestly, that’s not a bad thing. The platform keeps evolving, and if you understand how to roll with those changes, you can still grow a strong presence there.
Here’s what that really means for us as creators:
- Learn How Pinterest Thinks
The algorithm isn’t your enemy – it’s more like a puzzle you need to figure out. Fresh pins and new URLs tend to get the most love, so think about how to keep your content feeling “new” in Pinterest’s eyes. Notice what kinds of pins are gaining traction in your niche and adjust your approach to match what’s currently working.
- Keep Your Older Content Alive
If you’ve been on Pinterest for a while, you probably have older pins that don’t perform like they used to. Don’t just leave them sitting there. Update them – rewrite descriptions, refresh keywords, or design a new pin image that fits current styles. A few small updates can breathe life back into posts that used to drive solid traffic.
- Be a Real Human on Pinterest
Pinterest has become automated for many people, but genuine engagement still stands out. Comment on pins you actually like. Repin things that inspire you. Support other creators who are doing good work. When you show up authentically, you attract followers who care about what you share — not just the algorithm.
- Pay Attention to What’s Actually Working.
Don’t just toss out pins and see what sticks. Spend a few minutes each week reviewing your metrics.
Which pins are getting clicks or saves? Which ones have slowed down? Patterns start to show up once you pay attention.
When you spot what’s working, do more of that. If something’s flatlining, tweak it – maybe a new title, a fresh image, or a different keyword focus. Pinterest changes constantly, and the people who grow the most are the ones willing to adjust and keep learning.
Finally, there are no secrets or shortcuts to being successful on Pinterest. It’s about being consistent, inventive, and honest with your target audience. Continue exploring, being curious, and showing up.
Related articles:
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https://bloggingmakemoney.co.uk/blogging-traffic-with-pinterest/
https://bloggingmakemoney.co.uk/pinterest-traffic/
https://bloggingmakemoney.co.uk/boost-your-business-with-pinterest-marketing/
https://bloggingmakemoney.co.uk/blog-posts-that-drive-traffic/
Final Thoughts
Pinterest might seem chaotic at first, but it doesn’t have to be. Once you understand how to use the Pinterest Strategic Guide effectively, it becomes a reliable, traffic-driving partner for your brand.
You can restore focus and direction on the platform by employing tactics such as creating captivating Pinterest Strategic Pins, carefully choosing when to post your first pin, curating purposeful boards, and routinely reviewing your performance indicators.
As you use these strategies, you’ll see your hard work eventually pay off as your content becomes more visible and website traffic increases.
Concentrate on creating one eye-catching pin, updating one piece of content, or making one deliberate change at a time.
This methodical approach is essential for creating momentum; it is the secret to realising your full potential and eventually accomplishing your objectives.
Yes, it requires dedication and effort, and it may demand a shift from traditional methods. But if you are committed to producing authentic, valuable content and approach your pinning strategy with intention, you are already ahead of the game.
So, grab your notepad, take the time to outline your Pinterest Strategic Pins, and begin pinning with a goal in mind. You possess all the tools necessary to turn Pinterest into a beneficial ally – one that works in your favour this year and beyond.
FAQ’s
How much does Pinterest pay for 1000 views?
Pinterest itself doesn’t pay you directly for views – it’s not like YouTube. However, those views can lead to income in other ways. More views often mean more clicks to your blog, more affiliate sales, more product purchases, and more brand opportunities. So while Pinterest won’t hand you cash for every 1,000 views, it can absolutely drive the traffic that earns you money elsewhere.
What is a Pinterest strategist?
A Pinterest strategist is someone who helps creators and businesses build a brilliant plan for the platform. They study your niche, audience, and analytics to create a pinning system that boosts your visibility and drives real results. Think of them as a mix between a coach and a data nerd – they help you post smarter, not harder, so you can grow without burning out.
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